RIP Hostess

Amidst the devastating news of bakery brand Hostess shutting down, I felt it was necessary to pay tribute to the childhood dessert I had grown up with. But thinking back on it, not only had I grown up with treats like Ding Dongs and Twinkies, I grew up with their commercials too. I instantly remembered one of my favorite commercials when I was a kid; and it happened to be a commercial for Hostess.

There were multiple different ads focused around their catchphrase "Where's the cream filling?", and I remembered nearly all of them. Successful advertising by Hostess? That's definitely a yes. I remember seeing these commercials multiple times while watching channels like Nickelodeon and Cartoon Network. They effectively advertised towards their target market; yes, I do remember begging my mom to buy me Ding Dongs. And I'm sure that I'm not alone. 

Even though the news is sad, that wont stop me from remember just how great Hostess made my childhood. This just goes to show how a brand can be more than a brand itself, it can represent a feeling or emotion. Even today, I still watch this commercials and wish I could indulge in a Twinkie.